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WREX |
I worked for the Rockford, Illinois NBC affiliate WREX-TV from 1997-2003. Between working as a Master Control Operator and later as Information Systems Administrator, I took charge of the production aspects of their community affairs program "13 Cares", deveoping not only new graphics but a promotional campaign for the show. |
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13 Cares |
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1999 Disclaimer | 6862k, MPG file |
| | In 1999, WREX's corporate parent asked that "13 Cares" include a disclaimer, which was originally two static pages. As my first project for the show, I remade the disclaimer to type out the words as they were read, to make it slightly more interesting. |
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1999 Disclaimer | 6862k, MPG file |
| | In 1999, WREX's corporate parent asked that "13 Cares" include a disclaimer, which was originally two static pages. As my first project for the show, I remade the disclaimer to type out the words as they were read, to make it slightly more interesting. |
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2000 Element Reel | 18360k, MPG file |
| | When I began working on "13 Cares", it was still using the brushed steel station logos created in 1996, which no longer matched the chrome logo introduced in 1999. This prompted me to remake and tweak the graphics, resulting in the "13 Cares 2000" package. This contains the elements used to create show opens and topical promos. |
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2000 Element Reel | 18360k, MPG file |
| | When I began working on "13 Cares", it was still using the brushed steel station logos created in 1996, which no longer matched the chrome logo introduced in 1999. This prompted me to remake and tweak the graphics, resulting in the "13 Cares 2000" package. This contains the elements used to create show opens and topical promos. |
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2000 Olympic Promo | 7499k, MPG file |
| | During the 2000 Olympics, "13 Cares" was preempted in favor of NBC's coverage of the games. This promo announced the show's preemption and return date. |
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2000 Olympic Promo | 7499k, MPG file |
| | During the 2000 Olympics, "13 Cares" was preempted in favor of NBC's coverage of the games. This promo announced the show's preemption and return date. |
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2000 Promo #1 | 7223k, MPG file |
| | This spot kicked off a promotional campaign for "13 Cares" which I had lobbied for since the end of 1999. It was designed to run alternately with a topical promo discussing the coming week's show. It's also the first promo I produced. |
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2000 Promo #1 | 7223k, MPG file |
| | This spot kicked off a promotional campaign for "13 Cares" which I had lobbied for since the end of 1999. It was designed to run alternately with a topical promo discussing the coming week's show. It's also the first promo I produced. |
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2000 Promo #2 | 6862k, MPG file |
| | In developing the promotional campaign for "13 Cares", I looked to the weekly "Proof Of Performance" (POP) spots promoting our regular news for inspiration. This can be seen in the framing of the interview excerpt used for this spot. |
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2000 Promo #2 | 6862k, MPG file |
| | In developing the promotional campaign for "13 Cares", I looked to the weekly "Proof Of Performance" (POP) spots promoting our regular news for inspiration. This can be seen in the framing of the interview excerpt used for this spot. |
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2001 Disclaimer | 5260k, MPG file |
| | In January 2001 I completely remade the Disclaimer (last altered in 1999), both to make it more visually appealing and also to learn Adobe AfterEffects. Officially it was part of the "13 Cares 2000" graphics package. |
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2001 Disclaimer | 5260k, MPG file |
| | In January 2001 I completely remade the Disclaimer (last altered in 1999), both to make it more visually appealing and also to learn Adobe AfterEffects. Officially it was part of the "13 Cares 2000" graphics package. |
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2001 POP #1 (Spring) | 6935k, MPG file |
| | For 2001 I abandoned the "generic promo" concept to emulate the weekly POP (Proof-Of-Performance spot) produced for our news department, featuring excerpts from recent interviews. |
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2001 POP #1 (Spring) | 6935k, MPG file |
| | For 2001 I abandoned the "generic promo" concept to emulate the weekly POP (Proof-Of-Performance spot) produced for our news department, featuring excerpts from recent interviews. |
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2001 POP #2 (Fall) | 6849k, MPG file |
| | I was very pleased with the flexibility and simplicity of the new promotional format, because it allowed the guests rather than the host to sell the show. This update of the POP, which contains the most humor of the lot, reflects community advocacy, local politics, and local business interest. |
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2001 POP #2 (Fall) | 6849k, MPG file |
| | I was very pleased with the flexibility and simplicity of the new promotional format, because it allowed the guests rather than the host to sell the show. This update of the POP, which contains the most humor of the lot, reflects community advocacy, local politics, and local business interest. |
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2001 POP #3 (Winter) | 6878k, MPG file |
| | By this time, the POP was standardized (and well-received, from what feedback I received) which made it much easier to update. This edition features the Rockford school system, philanthropy, and crime prevention. |
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2001 POP #3 (Winter) | 6878k, MPG file |
| | By this time, the POP was standardized (and well-received, from what feedback I received) which made it much easier to update. This edition features the Rockford school system, philanthropy, and crime prevention. |
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2003 Backdoor Open | 6849k, MPG file |
| | Many local news programs will integrate a short promotional segment which introduces the members of the news team at the start of the first commercial break. This is often called a "Backdoor Open". For the "13 Cares 2003" graphics package, I decided to include the otherwise frumpy disclaimer with a display of the show's awards and a standard talent introduction. The result was slick, fast-paced, and a statement that the show was taken seriously. |
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2003 Backdoor Open | 6849k, MPG file |
| | Many local news programs will integrate a short promotional segment which introduces the members of the news team at the start of the first commercial break. This is often called a "Backdoor Open". For the "13 Cares 2003" graphics package, I decided to include the otherwise frumpy disclaimer with a display of the show's awards and a standard talent introduction. The result was slick, fast-paced, and a statement that the show was taken seriously. |
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2003 Element Reel | 20406k, MPG file |
| | In the fall of 2002 WREX moved to a new graphics package for its news, and as "13 Cares" essentially looked the same since 1998 I gave it a radical makeover. The "13 Cares 2003" package, while emulating the new news graphics, was largely an independent new look for the show. This contains the elements used for the show open, teases, and topical promos. |
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2003 Element Reel | 20406k, MPG file |
| | In the fall of 2002 WREX moved to a new graphics package for its news, and as "13 Cares" essentially looked the same since 1998 I gave it a radical makeover. The "13 Cares 2003" package, while emulating the new news graphics, was largely an independent new look for the show. This contains the elements used for the show open, teases, and topical promos. |
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2003 ID | 2450k, MPG file |
| | A new addition to the "13 Cares 2003" package was a :04 station ID, promoting the show's timeslot. |
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2003 ID | 2450k, MPG file |
| | A new addition to the "13 Cares 2003" package was a :04 station ID, promoting the show's timeslot. |
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2003 Mike Robinson Image | 6353k, MPG file |
| | In addition to promotion for the show itself, I created an image promo specifically for the show's host, Mike Robinson. It will surprise no one that the spot contains archive video. |
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2003 Mike Robinson Image | 6353k, MPG file |
| | In addition to promotion for the show itself, I created an image promo specifically for the show's host, Mike Robinson. It will surprise no one that the spot contains archive video. |
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2003 Most Awarded | 3032k, MPG file |
| | This short promo was made to show off the two Silver Dome awards that "13 Cares" received from the Illinois Broadcasters Association. |
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2003 Most Awarded | 3032k, MPG file |
| | This short promo was made to show off the two Silver Dome awards that "13 Cares" received from the Illinois Broadcasters Association. |
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2003 POP #1 (Spring) | 6353k, MPG file |
| | Because my responsibilities changed in late 2001, I had not been able to keep up with topical promotion for "13 Cares" in 2002. But with the introduction of the "13 Cares 2003" package, the POP made its return with the new format. This edition features a retiring radio personality, the discovery of a new dinosaur, and philanthropy. |
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2003 POP #1 (Spring) | 6353k, MPG file |
| | Because my responsibilities changed in late 2001, I had not been able to keep up with topical promotion for "13 Cares" in 2002. But with the introduction of the "13 Cares 2003" package, the POP made its return with the new format. This edition features a retiring radio personality, the discovery of a new dinosaur, and philanthropy. |
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2003 POP #2 (Summer) | 6353k, MPG file |
| | This POP was my final contribution to the "13 Cares" promotion campaign before leaving WREX. Featuring a Rockford school superintendent unaware he's about to be fired (a 13 Cares exclusive!), the Phantom Regiment, and an author who wrote about a scenerio remarkably similar to the September 11th attacks. |
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2003 POP #2 (Summer) | 6353k, MPG file |
| | This POP was my final contribution to the "13 Cares" promotion campaign before leaving WREX. Featuring a Rockford school superintendent unaware he's about to be fired (a 13 Cares exclusive!), the Phantom Regiment, and an author who wrote about a scenerio remarkably similar to the September 11th attacks. |
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Promos |
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Military Greetings | 41769k, MPG file |
| | In December 1999 I was assigned to take a tape of greetings sent home from our armed forces and cull our "hometown heroes" into spots we could air during the holiday season. These five spots represented the Northern Illinois/Southern Wisconsin area. |
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Military Greetings | 41769k, MPG file |
| | In December 1999 I was assigned to take a tape of greetings sent home from our armed forces and cull our "hometown heroes" into spots we could air during the holiday season. These five spots represented the Northern Illinois/Southern Wisconsin area. |
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Mini Sign-On | 3502k, MPG file |
| | Each broadcast day at WREX begins at 4:00am. When the station signs off the night before, the morning begins with a sign on. This "Mini Sign-On" ran Tuesday-Saturday when the station is on the air 24 hours, both as a legal station identification and also "interrupt" any overnight show that was running late. |
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Mini Sign-On | 3502k, MPG file |
| | Each broadcast day at WREX begins at 4:00am. When the station signs off the night before, the morning begins with a sign on. This "Mini Sign-On" ran Tuesday-Saturday when the station is on the air 24 hours, both as a legal station identification and also "interrupt" any overnight show that was running late. |
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